VR PANORAMAS
Interactive 360° movies from still photographs
 
QuickTime VR™ is extraordinary virtual reality software created by Apple Computer that makes it possible for viewers to step into a scene — using any personal computer — as if they were really there. This immersive imaging photography system works without the cumbersome goggles, headsets or gloves that are required by some virtual reality technologies — all that's required is that the viewer have a standard computer and mouse, free 'player' software and of course, a QuickTime VR movie file created by photographer George Wedding.
 
An interactive, QuickTime VR, 360° panorama, top of page, is actually made up
of several still photographs that are seamlessly stitched together using sophisticated software. See links to examples of completed movies below.
 
A VR panoramic movie, seen as a 'flattened' image (top of page), actually is a series of still photographs that have been merged together to create a single, 360° image. When viewed using Apple QuickTime Player software (or your properly-configured Web
  browser), the computer mouse can be used to rotate the view 'around the viewer,' so to speak. QuickTime VR allows Macintosh™ and Windows™-based computers to play custom-made panoramic movies — without the need for expensive hardware add-ons. And QuickTime is ubiquitous — it is preinstalled on (or supported by) virtually all personal computers (both PCs and Macs) sold today. QuickTime VR Player software and a plug-in for
Web browsers (on either platform) can be freely downloaded from Apple's corporate web site. Download QuickTime
RETURN TO TOP
 
How are QuickTime VR panoramic movie files created?
Combining traditional photography and new media, QuickTime VR transforms still images from a flat, two-dimensions into interactive, three-dimensional media. To create most QuickTime VR movies, Wedding uses a Nikon D1x professional digital camera and wide-angle lens with a special tripod head  

Digital camera, VR tripod.

  (right) to photograph a scene from a central viewpoint. A series of separate, vertically-oriented exposures (usually between 12 and 18) are made in a circular view. After each exposure, the camera is precisely rotated in incremental steps on the tripod until the full, 360° panoramic view of a scene is recorded onto digital media.
 
Next, the photographs are transferred to a personal computer, where they are examined, edited and color-corrected as needed, using Adobe Photoshop, an image editing software package. Apple's marvelous QuickTime VR Authoring software then is used to seamlessly stitch the individual photographs together into a single, panoramic still photography. Eventually, this becomes the moving, 360§ panoramic movie. QuickTime VR movie allows a computer viewer to "step into a scene" and experience it by using the mouse to "look" in virtually any direction or even zoom in to inspect details.
RETURN TO TOP
 
What happens on the shooting day?

Capturing a set of photographs for a QuickTime VR panorama takes just a few minutes, but setting up equipment beforehand can take an hour or two. Their are exceptions, but outdoor scenes generally are best photographed when the sun is directly overhead at midday, to avoid the complications of pointing the camera lens directly into a glaring, natural light source. People and animals can be included in scenes, although this can complicate a production and may necessitate staging and blocking. Building interiors can be photographed with additional lighting to achieve the best quality or produced quickly (without supplemental lighting and a quality guarantee) at a reduced rate.

 

Lighting indoor scenes
Attractive lighting ensures that your property looks its best and that the final QuickTime VR image is professional, although this does increase the time required for indoor location shoots — and the cost. Time and budget permitting, Wedding will temporarily add soft lighting to fill shadows and accent lights that draw attention to interesting architectural or landscape features. To depict both indoor and outdoor scenes together (through windows) the scene may need to be photographed at dawn or dusk (to balance the outdoor and indoor lighting). Also, the orientation of windows in a structure can affect shooting times; some rooms are best photographed in the morning, while others may need to be captured using afternoon sunlight.

Whatever the challenge, George Wedding pays special attention to your desire to showcase important features. The scene and lighting will be analyzed, measured and noted, as a shooting plan is finalized.

Other location issues
Since he usually uses a digital camera, Wedding downloads the images to a laptop computer on location, spot checks images for quality and at the end of the day, backs up the shoot onto a CD-ROM disc (Remember, there are no film originals with a digital camera). Occasionally, the very smallest rooms may require the use of a film camera to depict the widest view (due to current digital camera/lens design limitations). If deadlines demand, movies can be created on the spot using the laptop computer and the finished files immediately delivered. However, it's usually more efficient, and less expensive, if the photographer completes this part of the process in the imaging lab.
RETURN TO TOP

 
The resulting movies and still images have several uses

QuickTime VR is a versatile medium. Movies create a sense of "being there" and can be a lively content addition to Web pages and interactive CDs. Offering QuickTime movies on the Internet is a great way to get visual information in front of remote customers. The movie window size can be set small for the fastest downloading or scaled larger for high-speed Internet or CD/DVD-ROM viewers who want more detail.

Since different panoramic scenes can be linked together, QuickTime VR allows the creation of a virtual tour of an entire structure, room or place. VR movies of objects even can be created, to show a product from all sides and angles. Also, a sound track with music or narration can be added. QuickTime VR movies can be embedded into hybrid print/computer presentation documents that often are created with software such as Adobe Acrobat™ or Microsoft PowerPoint™. In fact, most major software applications now allow QuickTime movies to be embedded and played in electronic documents. A QuickTime VR movie even can be "flattened" and reproduced in printed brochures as a single panoramic photograph. Since Wedding uses a high resolution, pro digital camera, large mural-sized prints even can be made.

Multiple QuickTime VR scenes can be linked together in any final electronic presentation, and the photographer will help you create a map of the shooting site, and identify the crucial 'nodal points' that will become the center of each movie and 'hot spots' that can be added to the movie to allow viewers to move from room-to-room.

 
How much does it cost?

Photographer George Wedding will provide a written estimate based on your production and publication needs at competitive editorial, commercial or advertising rates. The finished movies are copyrighted and owned by the photographer but licensed for each client's specific needs. Ultimately, the final price is based on usage, production time, and the duration of publication, but Wedding strives to deliver a creative product within your budget. Some competing VR products require the payment of an extra royalty to the software manufacturer, but this is not the case with QuickTime VR. See Licensing and Rates for more information. E-mail to ask questions or request a detailed estimate.
RETURN TO TOP

PHOTOGRAPHS
Apple Computer, Bogen Photo Corp., Photoflex, George Wedding
QuickTime VR is a trademark of Apple Computer, Inc.
Acrobat is a trademark of Adobe Systems, Inc.
PowerPoint is a trademark of Microsoft.

 

 


Virtual Reality (VR) movies add a dynamic perspective to Web sites.

 

 







High bandwidth
(420x240 pixels)



Low bandwidth
(210x120 pixels)